Our Founding Story

How should you say - sometimes stones are put in your way that you didn't see coming ☮️🙏

Regular visits to the former Eastern Bloc in recent years have fostered friendly relations. We are very impressed by the mentality and the special hospitality of the people in Ukraine, Belarus and Poland. We were also impressed by the way festivals are celebrated.

The meal is still held there in a ceremonial manner that we do not know from Central Europe. This always includes a good sip of alcohol. What convinced us when drinking alcohol there is that you could understand languages ​​without knowing them, you never had a thick head and you always drink in company.

There is also a notable difference, especially to Germany: high-proof drinks are always served with something to eat, usually some bacon or bread, often with dried fish. The background is that in restaurants and bars in the former Soviet Union it was only allowed to order high-proof alcohol in connection with a meal.

Vodka in particular, which translates as little water, is very common. The vodka is available in very mild versions, but also very strong and sometimes refined with specific flavors.

The different tastes, but also the people who are unfortunately very marginalized by Europe, have encouraged us to establish and expand business relationships. In the future, other products that convince us will be added to the portfolio.

Our business partners are not warmongers. We know them and know that it doesn't help anyone if you judge people and partners across the board for things that are not in their hands based on their nationality.